Our Story

The Beginning

What started as Cow Girl Summer (basically summermaxxing and being fearless, flirty and fun) in 2022, evolved into Cow Girl Ski the following winter when we, Hanna and Filippa (the original Cow Girls), embarked on a ski trip to Chamonix over Easter.

Hanna, dressed in a vintage ski suit gifted by her mother for Christmas two years prior, and Filippa in gear from a ski season in Whistler years prior. The trip coincided with Black Crows’ Unlimited Festival. It was a Thursday morning, raging blizzard, terrible visibility, “dust on crust” snow conditions, but we thought it was a good idea to ski early that day, knowing that the late nights later during the festival weekend would likely prohibit us from early starts. Up to Chamonix's Planpraz station we went to demo Black Crows skis for Ski Sauvage – an event where skiers join the Black Crows crew and pros for a day on the mountain. 

There we were, two Swedish girls, in our busted and dusted ski ensembles ready to shred the gnar with a group of 15 strangers. We expected some to be semi-pro, but did not expect to be the only two women in a sea of only professional male skiers. Skeptical of our ski ability upon spotting Hanna's bright red vintage ski suit, the crew approached the Cow Girls with caution. One black run later the skepticism subsided. One of the pros, who turned out to be a co-founder of Black Crows, said to Hanna, “It’s a nice ski suit” in a thick French accent, to which Filippa replied “You should make them” to which he replied “Non, non ! It is not for our brand.” And so, with a cheeky look in her eyes Filippa turns to Hanna and says “Well, then we should make them.”

The Ethos

Cow Girl Ski is a brand for women who are fearless, flirty and fun. Who love the sport and want to ski without compromising their style or femininity. No, we are not the first ski suit on the market, but we are the ski suit for women who are equally passionate about the ski lifestyle as they are about the sport. Whether you draw lines in the backcountry powder, carve on the piste, prioritise the long lunches, are a fair weather skier, were invited on a ski trip with friends and took your first turns and realised a love for the sport and the lifestyle: Cow Girl Ski is for you. 

The Product

Our suits are designed with fit, form, fashion and function in mind. The Rockies ski suit is made of custom fabric, engineered in Korea with a double weave construction to be both water-resistant (10,000mm) and breathable (RET < 20). Every suit is fitted with a Recco reflector. Our fabric is OEKO-TEX certified, guaranteeing it is free from harmful substances and safe against your skin, is made of recycled materials in accordance with the GRS and is assessed under the Higg Index (safe and sustainable supply chain). A ski suit built to perform without sacrificing on style OR sustainability. The first two limited edition colours are Fiery Red and the Alpine Green. What else might you want to know? It’s manufactured in a factory in Poland that’s Swedish owned because Scandinavian style and quality is, to us, the most trusted.

The Story

After a year of concept building circa 2023, we met our factory and started sampling – if you aren’t in the fashion industry, this is a process that takes time and several iterations, especially when you are endeavouring to develop the perfect ski suit. The following year, we placed our fabric order, took our final samples to be field tested in Chile, had our Launch Party at Alpingaraget in Stockholm and were ready for the delivery of the ski suits before Christmas 2025. The first Cow Girls should have received their suits under the Christmas tree. Alas, the universe had other plans. After a fire in the dyeing mill in Korea the delivery was delayed… by 12 weeks. And so we pivoted and 2026 marked our pre-launch launch ski season: spent in Chamonix and New York, our team of Cow Girls repped the suits, we opened our online shop and delivered our first orders. Now, we continue to build Cow Girl Ski, share our story and bring you the best ski suits on the market.